How to Build A Successful Recruitment Brand - Spark Hire

How to Build A Successful Recruitment Brand - Spark HireThis episode of The Recruiting Reel features Alison Hadden, the Head of Brand Strategy for Glassdoor. Glassdoor is used by millions of employees and former employees to anonymously review companies so who better to discuss recruitment branding than an employee satisfaction industry leader? If yure looking to significantly improve your employment brand, this is an episode you dont want to missTheRecruitingReel Episode 5 is live Featuring alisonhadden and AllThingsBiz Watch it hereClick To TweetHeres the transcript of the episodeJosh Tolan Hey everyone, this is Josh Tolan, the CEO of Spark Hire, the leading video interviewing platform used by thousands of organizations around the world.And this is The Recruiting Reel, a video series in which wediscuss real recruiting challenges with prominent recruiting experts so you walk awaywith actionable tips you can apply to your own recruiting.The expert on todays show isAlison Hadden, the Head of Brand Strategy for Glassdoor. Alisoncomes to the show with 15 years of experience in leading integrated marketing, brand, and enablement strategies for rapidly-scaling businesses. Shesan engaging speaker who has given top-rated presentations in the US, Canada, the UK, and Australia. Shes a bona fide brand evangelist and were thrilled to have her on todays episode which is How to Build a Successful Recruitment Brand. And its about time for me to stop talking so you can start listening to the branding guru herself, Alison Hadden.Alison Hadden Hi there, this is Alison Hadden, and I am the Head of Brand Strategy here at Glassdoor. And in answering the question What is my number 1 tip for building a successfulrecruitment brand, I really think that it begins with transparency. And being transparent as an employer.Presenting a really authentic view of what its really like to work for your company and not just doing it via the traditional company communications channels, like your careers site or conversations with recruiters, but by actually giving employees a chance to share their experience as well.Edelmen puts out an Annual Global Trust Barometer Survey every year, and what they found in this years report in 2015 is that actually employees rank among some of the most trusted influencers when communicating about their companys engagement and integrity.As a company, by empowering your employees to have a voice, be it by encouraging them to provide reviews and ratings on Glassdoor or even giving them other messages to promote via social channels, you as a company are essentially showing candidates that youve got nothing to hide. If there are areas of improvement, youre listening and working to make them better. So thats what todays candidates want.According to our most recent member survey of over 30 million members that weve got on Glassdoor, 96% said they want to work for a company that embraces transparency. So, empower your employees, get engaged in the conversation, and that kind of transparency and authenticity will help you build a successful recruitment brand.Josh Tolan Love, love, love. Ok, this is how I see it. There are no better brand promoters or detractors than your employees themselves. By embracingtransparency about life at your company, youre either a) using the power of your super happy employees to attract top talent or b) identifying areas for improvement that you take action on. Either way, youre letting potential employees know that employee engagement and happiness truly matters at your company.I want to thank todays expert Alison Hadden for coming on theshow today. I encourage you guys to go to glassdoor.com to learn more about their servicesfor employers and to see some examples of companies that are already embracing transparency to build their recruitment brand. Follow Alison on Twitter AlisonHadden and connect with her on LinkedIn using the URL below.Thanks for watching The Recruiting Reel for more HR and recruiting related content, head over to hr.sparkhire.com and subscribe to our newsletter. Also, follow us on Twitter, sparkhire. And subscribe to our YouTube channel to be the first to know about the newest episodes of The Recruiting Reel.Thanks again for watching, we really appreciate it, and happy recruiting