Why Everyone Owns the Employer Brand

Why Everyone Owns the Employer Brand Bottle  Rocket is one of the world’s premier mobile development firms, responsible for designing and building apps. Some of its clients include National Geographic, BET, AE and the studio is also a multiple Apple Hall of Fame award winner. We spoke to Julian Placino who is Senior Recruiting Lead at Bottle Rocket and oversees talent acquisition at the firm. He quickly found out that he wasnt the only person in the company who was recruiting for the company so added his expertise to give the process some structure. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Stitcher Radio,  Google Play  or  Soundcloud. In this episode you’ll learn: Why every employee is the brand and recruiter Why each Rocketeers story IS their EVP Why they put the community at the heart of everything they do How location can be a pull for talent across the country Julian shares his top three employer brand tips Connect with Julian on  LinkedIn.

Start Off Your New Job on the Right Foot! - Personal Branding Blog - Stand Out In Your Career

Start Off Your New Job on the Right Foot! - Personal Branding Blog - Stand Out In Your Career Today is your day, your mountain is waiting, so get on your way.  Dr. Seuss Starting a new job can be nerve wrecking as you try to learn the ropes while trying to look good in the eyes of your colleagues and superiors. New hires can avoid social land mines and create a positive impression as early as the first day on the job by adhering to these  suggestions: Remember the basics Relax:  you got the job so it must be that someone believes you belong there!  Youre not expected to know everything your first day. Be On Time: Punctuality is a subtle sign of respect for your employer. If you want to stand out in a positive way, come early and stay late if necessary to finish your work and support your team. Look Good: Start every day as if you’re going to your first interview!   Check your grooming. Your clothes should always be clean, your hair combed, teeth brushed. Identify the style of dress that’s appropriate for your office and select clothing that fits in with the dress code there. Study Up:  Collect back issues of the companys newsletters, annual reports and press clippings. Check out your competitors literature, too, to get a better handle on the big picture. Be Flexible: Be aware of your boss’s needs and try to fill in the gaps by offering to help where you see you could make a difference. Sometimes the best opportunities to shine fall in an area that’s outside your job description.   Don’t be afraid to jump in and help if you have the right skills to solve a problem (especially if it will lighten the load of your boss). Ask, “How Can I Help?”:  Become the person who is consistently interested in pitching in where no one else seems to offer his or her help. Look for growth, impact, opportunities.  Ask what your bosss biggest problem is and how you can solve it?  (Sheryl Sandberg hired someone who asked her this very question.  Sheryl  answered her that the problem was with recruiting and now this person is the head of the people operations at Facebook). More Advanced Advice: Get Noticed and Have an Impact! F.Scott Fitzgeralds advice: The test of first-rate intelligences is the ability to hold two opposed views in your mind and still maintain the ability to function. As Jon Lovett adeptly said in his commencement speech at the 2013 Pitzer College graduation, Remember (college graduates) that you are sharp, educated, creative, conscientious and have a fresh perspective on how to solve problems.  But you are also naive and inexperienced and you should be aware that there is a lot you still dont know. You should be solicitous of  more seasoned employees for advice. Keep in mind that being humble and confident is NOT mutually exclusive. Showing youre eager to learn from others and carrying yourself with integrity will make you more likable at work.  Know there is a time to hold back in sharing your opinions and a time when you should speak up. This wont always be easy to discern. You will need to practice thinking before you speak; Consider whether youre just talking to talk or whether you have an idea that could really solve a problem. There will be times where you will be inexperienced and untested but totally right. Dont be afraid to express your opinion if you are authentic and clear about what you know, especially if it could solve a problem others have yet to solve. As long as you are honest about what you know and what you dont know..and youre not consistently so stubborn that you offend your co-workers, be unabashed about sharing your insights. Knowing when to share your ideas and when to hold back coupled with an earnest desire to learn from those who have more experience in your company will determine your success. Show Appreciation  for colleagues who show you the ropes. Show Enthusiasm for Your Work: People are attracted to positive people. Avoid any negative comments about your previous job and focus on showing concern for pitching in and caring about making the team look good. Listen 80 percent; Talk 20 percent:  Resist offering your insights early on. You’ll get more respect by listening to what your co-workers have to teach you than by showing off what you know. Observing and listening to your colleagues will give you insight into the corporate culture. Use this information to adapt your style so you can fit in with the personalities in your group. Emulate Key Players:   Find out who the decision-makers, influencers, stars are.   Notice the character traits and skills they have in common and try to emulate them. Tune into the biases of the influencers so you avoid making any faux pas. Clarify Expectations:   Make sure you and your boss are on the same page. Find out: What priorities and issues need to be immediately addressed How often and in what format should you provide project updates How will your performance be evaluated Knowing what’s expected of you gives you a baseline for the minimum requirement to fulfill your role. You can use this baseline to start with and then always be willing to take on new responsibilities/chores to exceed what’s expected of you. Starting your new job is filled with opportunities to make a great impression.  Work full days. Notice peoples schedules and work habits so youll know the optimal times to connect with others. Stay humble and reduce your expectations for immediate approval. Seek opportunities to help fix problems. Youll gain respect over time once you demonstrate your skills and contribute to the firms mission. Following these suggestions will help you get known as a desirable team player; In time you will enhance your personal brand and become a valuable member of your company who is appreciated. Author: Beth  is Founder and President of Get Hired, LLC.   She advises students on how to bridge the gap from school to career.  Beth is the co-author of  From Diploma to Dream Job: Five Overlooked Steps to a Successful Career.  Her coaching assists students and career changers to successfully match their needs, interests, passions, skills, and personal goals with the needs of a sustainable industry in a sustainable location.  She is a resource for print and online media and offers workshops for University Career Service Departments, Executive Recruiters, Outplacement Services, College Guidance Counselors and College Alumni Associations. See website for more details about Beth’s services  www.fromdiploma2dreamjob.com.  Beth’s Webinar was sponsored by George Washington University’s Career Services Dept. for their worldwide alumni association:  Leverage Your College Diploma.  You can follow Beth on twitter @BethKuhel

The 7 Best Personal Development Tips to Guarantee Success - Classy Career Girl

The 7 Best Personal Development Tips to Guarantee Success The clients in our  courses are always asking for some help getting a quick start for their personal development . So I wanted to share with you what I have learned that will help you get a quick start and up level your career and personal success faster than you ever thought possible! (If you love the image below, please pin it to your favorite board!) Here are the 7 best personal development tips to guarantee success: 1. Just show up. Participate in our community Facebook group. The more you put in, the more you will get out of this program. Help others. Ask questions. There are no dumb questions. This is your time. Being a successful entrepreneur or leader involves taking risks and not being afraid to fail. Get involved wherever you can. 2. Ask for help. You can’t do this alone. If you are stuck, just ask. Get the fast track. I am here for you. I check in on our private Facebook group daily (if not hourly sometimes, I do love you!). We will make sure you get your question answered and that you are headed on the right track. 3. Take imperfect action. Don’t try to be perfect! Take more action than just thinking about your dream career or business. Take small baby steps. If I hadn’t taken baby steps 6 years ago, my business wouldn’t be where it is right now. So try to take small baby steps every single day. 4. Block out your calendar now. Add personal development online  trainings and reading time  to your calendar right now. Block it off. Wake up earlier if you have to. Remember small 20 minute chunks of focus time can definitely add up when you are focused on the RIGHT activities for your new business or career. 5. Focus on one thing at a time. Make a time weekly to prioritize your to do list and make a list of ONLY 6 items that are your priorities for the week. Don’t get bogged down with 30 items on your daily to do list. Just one thing at a time. 6.  Start saying NO more. What isn’t matching the new you that you are becoming. What do you have to say no to? Saying no is OK, it’s a complete sentence. You need to protect your time right now. The difference between the successful and the very successful is that the very successful say no to almost everything. 7. Model what’s already out there. You don’t have to create something from scratch. You can do research and see how others are already making money and then see  how you can add your personal touch and uniqueness. If others are already in careers that you wan, you know it is possible.  Get to know them, talk to them and seek all the advice you can! Alright, so now it’s time to get started! I hope you enjoyed these 7 personal development tips that will guarantee your success. Come back to them often and make sure you are practicing them  everyday!

How I decide to work on Rosh Hashannah

How I decide to work on Rosh Hashannah We drove to Iowa City yesterday, to have Rosh Hashanah with my family. I took the kids out of school and told their teachers its the Jewish New Year so the kids will miss school. I said it in front of the kids so I can teach them that we take off a day for the Jewish high holidays. The truth is, though, is that today is the day. Last night was the first night and today is the first day. But I cant take them out of school today because, well, first of all, what would we do? There are no other Jews where we live and we can last only so long on apples and honey before we get sick. So I sent the kids to school. And, anyway, I have a meeting. I told Ed, the CEO, that I cant go to the meeting because its on Rosh Hashanah. He said fine, because this is why hes a great CEO. He knows when to push and when not to. But then, it turns out, that the company is opening an office in Washington, DC. This is not a huge surprise to me. Ed is in Washington, DC in some sort of huge estate which I havent seen, but I have heard talk of an uppercase and lowercase balcony, which makes me think hes not moving to Madison in this lifetime. So were in the next phase of the company and its scary and exciting and Im already doing so many new things that the idea of opening a new office in DC, and having a meeting about it, and me not showing up because of Rosh Hashanah is all too much for me to think about. Also, I have to always make sure that Ed likes me because I think I am hard to like. Maybe not in little blog post snippets, but in long meetings I am hard to like, and Ed still likes me, I think. Because every time I write a desperate paragraph like this about my need to be liked Ed sends me an email saying he likes me. Which normal people would not need to receive, but I need to receive and Ed knows that which is why, as I said, hes a great CEO. So its Rosh Hashanah and I am driving to a meeting in Milwaukee with Ryan Paugh for the meeting. And Im over the bad-Jew part of things because I figure that now that I live on a farm I have to feed the animals, so I fed the chicks, too. Heres a cool thing about the chicks: we got them via US Mail. The hatchery we bought from, Murray McMurry, hatches them on Monday. And in a normal hatching situation, chicks dont hatch at once, and the mom doesnt get up until they all hatch. So chicks can sit under their mom for up to two days while their siblings hatch. Which means the hatchery can put new chicks in a box they arrive two days later in good health. Taking care of our chicks doesnt count as work, right? I dont know. Som e good Jew will comment about this nuance in Jewish law. But I think feeding the chicks is like feeding my kids. Rosh Hashanah is not a time to starve. (Thats Yom Kippur.) Speaking of Jewish, the plumber who installed my trying-to-be-steampunk kitchen sink had a last name of Goebbels. And I said, What?!!? What??? And guess what? He had never even heard of Joseph Goebbels. I didnt realize that anyone had not heard of him, and at first I thought, Darlington people are so sheltered. And then I thought, Wait. No. I am so sheltered because I didnt know people like this exist. So of course, I think no one will think sinister thoughts about me hiring a babysitter so I could go to Milwaukee to work on Rosh Hashanah. I am nervous that everything is out of kilter today. Its scary that Im actually living on a farm. And its scary that my company is moving away from me. Yes, its good that my company is opening an office in DC because the company is getting bigger and more ambitious, which is what I want for the company. But I know that I am not good at leading a company doing such things. And come to think of it, I know myself pretty well. I know that I dont like working on Rosh Hashanah, but I do my part for the meeting and I take care of the chicks and today is an exception I feel okay about. I am starting to think that I am not as lost as I thought.

Top 5 Unspoken Objections To Hiring A Baby Boomer [Guest Post] - Career Pivot

Top 5 Unspoken Objections To Hiring A Baby Boomer [Guest Post] - Career Pivot Top 5 Unspoken Objections To Hiring A Baby Boomer There are certain universal unspoken objections that exist when considering whether or not to hire a Baby Boomer. You need to know what they are so that you can deal with them without them manifesting into an insurmountable problem. Self-talk, at times, can be a wonderful thing. It can persuade us all to be more positive, it can lead us to achieve greater things, to step outside of our comfort zone and to do things we did not think were humanly possible. Self-talk is not only a power for good, however. Negative self-talk is built into the fabric of each and every one of us. We make negative assumptions about the world around us in every way imaginable. We talk ourselves out of great things. We look for ways to discredit. We find faults in everything. We do this every single day of our lives. Anyone who tries to convince you otherwise is a liar! It is an inevitability that negative self-talk will happen in the mind of every recruiter or employer when considering whether or not to hire a Baby Boomer. To make matters more complicated they exist only in the minds of the recruiters or potential employers. They will NEVER admit to them or say them out loud. These are the top 5 unspoken objections to hiring a Baby Boomer: UNSPOKEN OBJECTIONS #1 â€" You are Tech-Averse Amazingly, 28% of the US workforce are technology averse. These people are the 16% who have a cell phone but have not yet graduated to owning a smartphone. These people are the 20% who do not have wireless internet in their homes. These people have little or no social media presence whatsoever. You know who you are! Being tech-averse is something that immediately makes you stand out from the rest of the workforce for all the wrong reasons, especially if that tech-aversion extends to you having a fear of all things social media related. The way that recruiters and employers directly source for candidates has changed forever. The first thing a recruiter does in the morning when they get to work is open their email, their database, and their LinkedIn page. It is now embedded into almost every sourcing model. Having a LinkedIn profile is a must, regardless of your age. If you do not have a LinkedIn profile, you need to get one NOW! More: Can Disruptive Technologies Disrupt Your Career? UNSPOKEN OBJECTIONS #2 â€" You won’t get along with younger members of the team Lack of culture fit. Listen to the most recent episode If I had $1 for every time I have heard this as a reason for not hiring an older applicant, I would be rich! Older people tend to have more in common with older people, that much is obvious. That said, that does not stop older people from working well in multi generational teams (something that employers are beginning to see the benefit of more and more). A great way to convince an interviewer that you will work well with younger team members is to give them an example of a time when you formed a friendship with somebody much younger than you and how you built a great working relationship with them. If you can really make the point that you can give them all of your wonderful experience whilst at the same time engaging and communicate with the rest of the team, that will really help to put the interviewer’s mind at ease. More: Gen Y Boss â€" Baby Boomer, are you ready? UNSPOKEN OBJECTIONS #3 â€" You are stuck in your ways A common misconception is that the Baby Boomer generation is set in their ways and not open to learning new things. In my experience, interviewers automatically jump on the ‘you can’t teach an old dog new tricks’ bandwagon when considering Baby Boomer candidates. To combat this, offer up some examples of what you have recently learned something new. This doesn’t have to be work related. Try and demonstrate that you have not reached an intellectual plateau and that you can easily pick up new things quickly. More: Talents versus Skills â€" Do you know the difference? UNSPOKEN OBJECTIONS #4 â€" You are too expensive Inevitably, the most experienced workers in the workforce are often the most expensive. Remember that you are competing with other candidates who will be a LOT less expensive than you in terms of salary. The best thing you can do to handle this, in my experience, is to state your openness and flexibility (to an extent!) when it comes to your salary requirements. I have lost count of the amount of time I have seen Baby Boomers lose out on a job simply because they were unwilling to lower their salary requirements. More: What is Your Current Salary? How to Answer! UNSPOKEN OBJECTIONS #5 â€" You are too negative Now, this may (or may not) come as a shock to you, however, there are a huge amount of Baby Boomers out there who have a very negative outlook when it comes to life in general! This can be a huge red flag for any interviewer. It is your negativity that stopped you getting the job, not your age. Try and be as upbeat as you can and avoid telling negative stories at interview. Smile and try and steer your answers in a positive direction! Also, reiterate your openness to trying new ways of working. This in itself can have a hugely positive impression in the minds of the interviewer. The only way to deal with these unspoken objections is head on! You need to get them into the conversation somehow, whether that is face to face in an interview or simply over the phone. Tick them off in your mind one by one as you go along. If you manage this, you will have done as much as is humanly possible to erase the negative self-talk that exists in the mind of the interviewer and will improve your chances of landing the job exponentially! Have you heard any of these unspoken objections in your career? Chris Morrow has spent the past decade working in the recruitment industry in both the UK and Australia. He is a Candidate Coach Founder of chrismorrow.careers a website dedicated to helping job seekers improve their chances of success when looking for a new job Like what you just read? Share it with your friends using the buttons above. Like What You Read? Get Career Pivot Insights Check out the Repurpose Your Career Podcast Do You Need Help With ...

How to Look for a New Job on LinkedIn Without Everyone Knowing

How to Look for a New Job on LinkedIn Without Everyone Knowing If you are currently employed, you may be concerned about using LinkedIn for your job search, since your activity could tip off certain people about your search who you would prefer to keep in the dark. But with a few minor adjustments, you can leverage LinkedIns robust network and data to create a stealth networking strategy and keep your intentions private. The key is to adjust your privacy settings, so certain information about your activity is not displayed on your public feed. Here are some tips for managing your LinkedIn presence when you are trying to conduct a search under the radar.Updating your profile. You may want to update your profile or add new skills or recommendations to attract recruiters and hiring managers, but not necessarily draw attention from co-workers or your boss. Before updating your profile, adjust your privacy settings by hovering over your image on the far right of the top toolbar present on any page and clicking on the privacy and settings option.Next, click on the setting that says turn on/off activity broadcasts and un-check the box and save your changes. You can now post any changes to the profile without alerting your network.Looking at other peoples profiles. You may want to view the profiles of other people in your field for competitive intelligence or ideas for your own LinkedIn profile. You may want to check out the profile of someone you are meeting for an upcoming interview or networking meeting, but you dont necessarily want them to know you were lurking on their profile. To view a profile without that person knowing, again go to your privacy settings, click the option that says select what others see when youve viewed their profile and change the setting to anonymous. Joining groups. You may want to join groups on LinkedIn, but not want your employer to be able to see this activity, especially if these are groups related to your job search. You can go into your privacy settings, click on the link on the left for group s, companies and applications and select the option to the right that says turn on/off notifications when joining groups. Un-check the box and save your changes.Managing Connections. While part of LinkedIns beauty is the ability to easily track who is connected to who, you might not want your network to be able to see your connections if you are making new connections that could be considered suspect by your employer. You can temporarily hide your connections by navigating to the privacy settings page and under the profile section, clicking on the select who can see your connections tab and changing it to only you.By making these quick fixes, you can search more confidently while not worrying about the wrong people finding out about your search.

How Much to Pay For Resume Writing

How Much to Pay For Resume WritingYou are an experienced resume writer and you are wondering how much to pay for resume writing? This is a frequently asked question from both aspiring professionals and employers.Resume writing, as well as the related advertising, tends to be a lucrative business, especially for the big companies that hire freelancers to perform this work for them. The reason is very simple - hiring a freelancer allows you to focus on other important aspects of your business instead of spending time on organizing and editing the resume of an applicant. Your company will be able to spend more time running other departments and focusing on selling its products, increasing its market value.However, what is the best way to calculate how much to pay for resume writing? There are many ways to do this. You can start by calculating the cost of the professional resume writing services of a reputable professional, with whom you can hire and then multiply it by the number of app licants.This is an expensive job. You will not only need to hire an expert in this field, but also an editor. You should consider paying extra for this service. If you use the services of a freelance writer, you will still have to pay a fee for his/her services, but it will be less than the cost of hiring a professional.Another way to determine how much to pay for resume writing is to include a blank template with the job advertisement. In this way, you can see how much you should ask for.Another way is to simply take a look at the applicant's resume and write a few notes about it, based on his or her past jobs. This will help you determine how much to pay for resume writing.If you find a mistake or omission in the resume, you will need to find out how much to pay for resume writing. Some mistakes may be minor and just add some spelling and grammar corrections. Other errors may be major and involve formatting, font or other rules. In the latter case, a good proofreading service can help you determine the appropriate amount to pay for resume writing.Remember that the most important thing in determining how much to pay for resume writing is your business needs. You can determine how much to pay for resume writing by taking into account your current and future business goals, financial resources, operating expenses, turnover rate, previous clientele, sales goals, company background, the strength of your position and many others.